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Case Study: RapTV Success on Snapchat

Updated: Jun 2


Have you heard of RapTV, the most popular rap news channel in the universe?

No?

That surprises me! Well, today is the day.


Today, I will discuss how RapTV gained so much popularity worldwide in such a brief time.

In this world of information, data is the only currency. In the 21st century, everything is grading up, and most of us want to know what is going on in the lives of our favorite celebrities and the world.

Over time, social media has evolved and become a source of entertainment. Multiple social platforms are available to connect people in all parts of the world. In real time, we can learn the hottest and latest news instantly.

Here, we will discuss how RapTV launched and how we helped it gain success, similar to other brands which are also getting into this digital world by utilizing video editing services.

What is RapTV?

Daniel Snow, a fan of hip-hop music and culture, created a one-stop platform for hip-hop-related called RapTV. It was launched in 2017 on Instagram, a platform that serves as a hub for rap news and information. After the launch of RapTV, a community of rap music fans and other content creators emerged.

With time, the community expanded itself to Twitter and TikTok. RapTV experienced organic growth on these platforms when it grew to Snapchat, especially on Snap Shows.

What is Snapchat?

Snapchat is a social media platform developed by the American multimedia messaging app Snapchat Inc. It is a platform where users can post pictures, videos, and spotlights, create their shows, and share them with their friends.



Snapchat’s reach is unquestionable, and it is used worldwide. The statics says:

  • Total Monthly Active Users: 300 million+

  • Total Daily Active Users: 188 million

  • Snaps Created Every day (Photos & Videos): 3 billion

  • Average time spent per user daily: 30+ minutes

  • Snapchat Daily Video Views: 10 billion+

The stats prove that Snapchat is a very reliable platform and why it is so often utilized for business strategies. Following that trend, we helped RapTV see an increase in organic followers on their channel.

Worth Reading: 7 Steps To Adapt Your Current Content To Video To Other Platforms (editpanda.io)

What is a Snapchat Show?

It is a TV show that Snapchat began around 2018, where contributors can create a series of vertical shows, approximately five minutes in length. The shows are mobile-friendly.

How did RapTV come into this scene?

RapTV launched their first show titled “Today in Rap,” where they make updates on the hottest music-related news. This helped them gain more than 700 thousand subscribers in six months.

The game changed when RapTV launched its original content and added the shows titled “For the Streets,” “That’s crazy,” and “Hip Hop Gone Wild.” They have launched in-person interviews, where fans get the answers to burning questions.

How did Edit Panda help them?

Although Rap TV was doing well, we helped them edit the “Hip-Hop Gone Wild,” “Today in Rap,” “For the Streets,” and the newest shows, “Rap Madness” and “Into the Meta.” Good editing always increases engagement. When RapTV associated with us, they were beginning on Snapchat, and they have accumulated more than 984,000 subscribers on Snapchat.

We have been working with RapTV for the last seven months, and we have managed to get excellent results. Today, Rap TV gets 35-40% watch time per episode, including the “Hip Hop Gone Wild” snaps show, which averages 3 to 4 minutes.

“Hip-Hop Gone Wild” dives into the most crucial hip-hop stories with a unique viewer’s perspective.



Thanks to Rap TV for Such a Creative Opportunity

We often focus on quality, and quality entertainment is critical for success on Snapchat and other social media platforms. Our team (Edit Panda) provided RapTV with quality video editing services, and their shows all continue to grow.

RapTV always produces unique content, keeping in mind what users want. Hip-hop culture and rap music continue to impact society significantly. Overall, RapTV is growing successfully and has gained over 300 million views.

It’s our honor to work with such a famous brand and help them achieve immense success along their online marketing journey.

Must Read: 7 Benefits That Animated Video Could Bring To Your Business Success! 7 Ways To Successfully Promote Your Video Content


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