Why Snapchat?
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Snapchat is dominant social media platform among Gen Z and Millenials.
Main statistic about Snapchat:
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345 million users aged 13 - 24 (Gen Z), 60,5% of Snapchat's total ad audience.
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Users on average spent around 30 minutes per day.
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The USA reaches 107 million users on Snapchat or 32,7% of the total market.
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82 million users use Snapchat daily in Europe
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Active Snapchatters open the app 30 times per day
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Snapchat videos get more than 10B daily views.
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95% of Snapchat users claim that the app makes them feel happier.
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Snapchat users are 60% more likely to make impulse purchases.
Main Snapchat audience Gen Z's
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Gen Z was born between 1997-2012 (age 10-25).
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The social network in the USA with the most monthly Gen Z users is Snapchat (44.5 million) 2nd TikTok (37.3 million).
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97% of Gen Z consumers say social media platforms are their top source of shopping inspiration.
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Gen Zs have a purchasing power of over $1 trillion.
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Zoomers are the most active on social media. Nearly two-thirds, 64%, use social media several times a day.
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Gen Z's attention Span is roughly 8 seconds.
